Better Bettor
Advanced ML and AI products for consumers who want an edge against an increasingly analytical house.
A Two-Fold Problem
Sports analytics are not designed for consumers — and returns for gambling are bad.
Markets thrive on low-information gambling. The house has a massive analytical advantage over consumers.
Not Aimed at Consumers
Current analytics target leagues, teams, and gambling companies — not individual bettors. B2B focus with enterprise-grade pricing and complexity.
Aimed at High-Skilled Users
Existing B2C tools require Python/R expertise, statistical knowledge, and DIY model building. Academic exercises, not actionable insights.
Analytics for Consumers
Professional-grade models, consumer-friendly delivery. Giving consumers what sportsbooks have.
In-House Models
Proprietary AI/ML models developed internally — not aggregated picks or expert opinions.
Specific Outputs
Spread and Total Points predictions — not abstract metrics like WAR or RAPM.
Zero Expertise Required
No statistical or mathematical knowledge needed. Designed for ease of use.
1:1 Model to Expectation
Direct, understandable outputs. What you see is what the model predicts.
Consumer UI/UX
Clean, intuitive interface designed for quick information access — not cluttered dashboards.
Three Simple Steps
From sign-up to smarter bets in minutes.
Pick Your Sport
Choose a single sport for $25/mo or get the All-Access Pass for $100/mo covering every sport.
View Predictions
See spread and total points predictions alongside Vegas lines. Compare the Elo model (free) with the AI/ML model (premium).
Make Smarter Bets
Use the edge between our predictions and the market to identify value. Bet with confidence, not gut instinct.
Product Offering
Dual-model approach with clear value progression.
Free — Elo Model
Popularized by FiveThirtyEight. Easy to calculate and transparent. Provides understandable predictions that build trust with new users.
Premium — AI/ML Model
Advanced machine learning models with higher accuracy. Continuously trained on historical data, team metrics, and situational factors.
Pricing
The First Public Bet
A tale in three parts — from prediction to payout.
1. Better Bettor Prediction
Bowling Green vs Eastern Michigan — ML model predicted BGSU -7.6 spread vs Vegas -3.5. Total points: 148 vs Vegas 141.5.
2. Bet Placed by a Third Party
$1,000 wager on a 2-bet parlay: Over 142.5 total points + Bowling Green -3.5. Potential payout: $3,200.
3. Outcome: A Big Win
Final score: Bowling Green 77, Eastern Michigan 69. Total: 146. Both legs hit — a $3,200 payout.
TAM → SAM → SOM
Quantifying the addressable market with 2025 data.
2025 revenue with 9.8% projected CAGR through 2030. YoY growth of 22.8%.
30% of Americans placed a bet in the trailing 12 months. 48% of American males 18-49 have at least one sportsbook.
0.5% capture rate of male 18-49 sportsbook users interested in winning & statistics.
Gambling Giants & the Analytics Gap
Better Bettor occupies a unique position: B2C focus with low skill requirements and advanced models.
Vegas
Online
Prediction Markets
Closest Competition
BetQL
Focus on line comparison and money flow information. Expert picks secondary to information presentation. Still more information than models.
Action Network
Closest comparison to Better Bettor. Models presented and graded, but primarily based on expert opinions — not large ML/AI models.
Fantasy Labs
Simulations, projections, and optimizers with a fantasy focus. Good tools, but primarily information-based. Pickboard is a solid product but buried in favor of information products.
Experience & Innovation
Leadership with a proven track record in analytics and finance.
Will Crouch
Education
M.S. Applied & Computational Mathematics — Johns Hopkins University
MBA — Wake Forest University
Patents
US-20200219037-A1 · US-20230162110-A1 · US-20250342419-A1
Launch Marketing Strategy
Multi-channel approach targeting high-value customer segments.
Social Media
Miami Launch
Community
Milestones & What's Next
Building the foundation for a $29.5M ARR business.
Investment Ask & Use of Funds
$500K to build the foundation for a $29.5M ARR business.
Use of Funds
Detailed financial projections will be available soon.
What People Are Saying
Testimonials, press, and user stories — coming soon.
"Testimonial from a beta user or early adopter will go here."
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"User success story or data point will go here."
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Frequently Asked Questions
Our AI/ML models are continuously trained on historical data, team metrics, and situational factors. We publish regular performance analyses so users can evaluate accuracy transparently.
Sports betting legality varies by state. Better Bettor provides analytics and predictions — we are not a sportsbook. We recommend checking your local regulations before placing any bets.
We're launching with college basketball (NCAA) and expanding to NBA and NFL. The All-Access Pass includes all current and future sports as they become available.
The free Elo model provides transparent, easy-to-understand predictions. The premium AI/ML model uses advanced machine learning for higher accuracy, including spread and total points predictions.
Yes. Simple monthly subscription with no contracts, no hidden fees. Cancel anytime from your account settings.