Will Crouch

Resume

ML & AI Strategy Business & Data Strategy ERP Implementation Project Management ML & AI Development Financial Strategy, Analysis, & Planning Business Development

Experience

Apogee Travel July 2022 — Present

Vice President of Finance and Analytics

Developed a 5-year financial plan for successful $15MM in Angel & Seed investments, incorporating robust financial models with zero-based budgeting and robust revenue project tools.
Collaborated with legal counsel for a robust intellectual property strategy and initiated patent filing.
Created a sophisticated statistical model to validate the business concept and converted the model into an interactive tool for investor and customer engagement.
Negotiated a favorable 3-year NetSuite renewal contract, reducing ERP costs and facilitating internal development of financial reconciliation across multiple systems, databases, and banks.
Successfully implemented NetSuite ERP and CRM systems, establishing a comprehensive roadmap for a completed 6-month launch.
Led a Deloitte engagement for ERP implementation, overseeing the transition to ACS.
Built and maintained macroeconomic forecast models to inform strategic and financial decisionmaking.
Constructed a dynamic advertising returns model to optimize $300,000 in planned marketing spend.
Built and delivered insightful dashboards and reports to track key strategic, operational, and accounting performance indicators.
Designed and launched a banking structure with PNC that effectively supports Apogee's unique operational model.
Continuously adapted all models and assumptions to reflect evolving product lifecycle and technological advancements.
Streamlined technology integration to seamlessly incorporate accounting processes into the development cycle, enabling a resource-efficient launch.
Created compelling sales models that effectively showcase Apogee's value proposition and mitigate risk for potential customers.
Cultivated key relationships with beta testers and tax-exempt partners to drive early market adoption.
Managed tax accountants and financial reporting.
Created ad-hoc analysis, utilizing time series and geo-spatial tools.

Pike Electric February 2020 — June 2022

Director of Fleet Systems and Analytics

Developed an analytics team with supporting core business operations through statistical models and analysis and working with an IT partnership team to support us.
Created 5-year strategy and roadmap to move fleet towards a data driven & asset focused model supporting $1B in assets.
Built and implemented first fully automated regressions and tree models.
Member of business leadership team for enterprise data warehouse.
Transformed fleet data entry and processes to mobile through forms, reducing data backlog from 3 months to instant and reduced data error rate by 98%.
Conceptualized and led implementation of mobile application that handles all repairs for a 12,000+ unit fleet.
Led automation push for all fleet reporting and moving metrics from ad hoc work to structured and defined calculations.
Created model to estimate accruals for repairs that replaced manual top side accrual process.
Developed inventory clearing house site and processes that have reduced spend by $100K per month.
Supported Safety department for data capture, analysis, and reporting with a focus on reducing events 50% within 12 months.

Pike Electric October 2015 — January 2020

Financial Analyst

Co-created and lead development for a mobile application to transform field operations handling of fleet repairs.
Co-led in development of custom software that combines over a dozen internal and external data sources to develop new productivity analytics.
Product owner for a $3M project for transforming all GPS data from over 5,000 units into structured, understandable data.
Developed data requirements, data modeling, and data visualization of all repairs for a fleet of over 10,000 units.
Designed and managed 5 year bid model for $1B contract.
Designed regression based method for costing a $10M annual expense to field projects.
Developed revenue estimates for a less predictable line of business, presented for debt offering.
Led implementation of Oracle inventory module, including requirements, launch, training, and care.
Co-led 3 robotic process automation projects that covered $100M in cost annually.
Implemented and customized 5 year company forecasting for creditors.
Budgeted for $200M business unit, streamlining and implementing algorithmic forecasting for estimates.
In the process of automating costing and variance analysis for $200M line of business.

Education

Johns Hopkins University

Masters in Applied and Computational Mathematics

Wake Forest University

Masters of Business Administration

Belmont Abbey College

Bachelor of Arts in Business Management

Patents

US-20200219037-A1 US-20230162110-A1 US-20250342419-A1

Resume

Projects